Everyone has their own motives for making charitable gifts. It could be generosity, religious belief, gratitude or to benefit an alma mater. Regardless of the cause, the true meaning of the gift is to make the lives of others better. Benefiting a favorite cause can offer more than just self-fulfillment and aid to others; by carefully helping to shape your clients’ charitable giving plan to include life insurance, you can help to protect those who depend on your client and achieve their philanthropic goal.